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Certifyd
Corporate CommunicationCertificationNOSS Level 5

Certifyd Media Relations Manager (CMRM)

The Certifyd Media Relations Manager (CMRM) prepares communication staff to manage press, broadcast and social media relations and build a media network that carries the organisation's message accurately.

Enrol nowCheck my readiness, free

Or start with one core course. It counts toward the CMRM once you finish it.

Sample
Certifyd

This certifies that

Nur Aisyah binti Ahmad, CMRM

has completed the certification

Certifyd Media Relations Manager (CMRM)

CFY-2026-000000

Sample certificate
Verified

Certifyd Media Relations Manager (CMRM) is a Certifyd certification for Corporate Communication professionals in Malaysia, aligned to NOSS Level 5 competency units. You earn it by completing 2 core courses, 4 days in total, live online, each assessed by an online test and a work document. It starts with a free 10-minute online Readiness Check.

Duration
4 days
Level
NOSS Level 5
Price
From RM 1,980.00

Why earn the CMRM?

A press release no one runs, a press conference with the wrong guests or an unplanned social media post can undo months of good work. Clear media policy, verified releases and a maintained editor network make coverage something you plan, not something you hope for.

As a CMRM you can set media policy, publish and disseminate press releases, run press conferences for traditional and new media, maintain a media network database and report on media performance.

What will you be able to do as a CMRM?

The Certifyd Media Relations Manager (CMRM) prepares communication staff to manage press, broadcast and social media relations and build a media network that carries the organisation's message accurately.

The Certifyd Media Relations Manager (CMRM) brings together 2 core courses, 4 days in total, aligned to NOSS Level 5 competency units. You can start with any core course, and each one counts the moment you pass its online test and work document. When every course is credited, you submit the certification assessment and earn the CMRM title.

  • Formulate media management policies, procedures and guidelines
  • Draft, verify, publish and disseminate press releases and editorial coverage
  • Plan and run press conferences for print, broadcast and new media
  • Build and maintain a media network with a monitored contact database
  • Evaluate media performance and prepare media relations reports

Who is the CMRM for?

  • Media relations and PR executives
  • Corporate communication staff who handle press and social media
  • Marketing and agency staff who manage coverage for clients
  • Not sure you are ready? The free readiness check shows where you stand before you pay anything.

Which core courses lead to the CMRM?

Take them in any order, live online. Each one earns its own certificate and transcript.

What does the CMRM cover?

Each unit is a national competency standard.
A corporate communications officer talking with local residents beside boxes of donated school supplies at a community hall
  • Media Relations ManagementNational competency unit
  • Traditional Media & Media Network Management2 days: Get the organisation's story into print and broadcast media and build the editor network that keeps it there.
  • New Media & Social Media Relations Management2 days: Manage how the organisation appears on digital and social media, from policy to post to performance report.

How do you earn the CMRM?

Free Readiness Check first, a verifiable certificate at the end.
  1. Check your readiness, freeTake Media Relations Readiness Check online. It scores each area and names the core course to take first.
  2. Finish the core coursesTake 2 core courses in any order, live online. Each one is credited the moment you pass its test and work document.
  3. Pass the certification assessmentSubmit your certification assessment online. An assessor reviews it and a verifier checks the result. If more evidence is needed, you can resubmit.
  4. Use your titleReceive your certificate with a QR code and use CMRM after your name. Anyone can verify it online.
  5. Go for the JPK microcredentialJoin the one-day in-person Portfolio Development Workshop to organise your evidence, then apply for Microcredential in Media Relations Management through PPT.
  • The final assessment opens once every core course is credited and the certification is bought.

Which JPK microcredentials does the CMRM prepare you for?

Assessed separately through PPT against these units. Certifyd courses help you understand each unit and build the evidence.

Microcredential in Media Relations Management

FB-051-5:2014-C04 · Level 5

Prepared by: Traditional Media & Media Network Management, New Media & Social Media Relations Management.

Media Relations Management (FB-051-5:2014-C04)

  1. Work activity 1: Manage Traditional Media (print and electronic media)

    Performance criteria

    • Traditional Media Management policies and procedures formulated, Traditional Media Management policy formulation procedure followed, Traditional Media Management policy & procedure formulation techniques applied, Traditional Media Management requirements analyzed, Traditional Media management policies and procedures developed, and Organization’s Traditional Media Management guideline established.
    • Press Release & Editorial Coverage published, Press Release needs and requirements, and Editorial Coverage requirements analyzed, triggering issues identified, Press Release & Editorial Coverage requirements justified, Press Release & Editorial Coverage objectives determined, Press Release message drafted, publishing media selected, Press Release & Editorial Coverage assignment prepared, Press Release & Editorial Coverage verified, Press Release & Editorial Coverage endorsement obtained, Press Release & Editorial Coverage published and Press Release & Editorial Coverage broadcast evidence verified.
    • Press conference managed, Press conference objective and press conference requirements determined, press conference participant identified, press conference activities plan and press conference invitation verified, press conference facilities preparation inspected, press conference organized, media monitoring activities conducted, press conference performance evaluation verified and press conference report endorsed.
    • Press Release disseminated, targeted media & other recipient identified, Press release recipient correspondence detail gathered, press release kit prepared, press release kit issued and press release dissemination recorded.
    • Traditional Media Management report reviewed, Traditional Media Management reporting procedure and report format verified, Traditional Media Management reporting structure checked, and report contents checked, report graphics and tables reviewed, and Traditional Media Management report generation reviewed.

    Related knowledge

    • Traditional Media Management policies and procedures formulation.
      • Traditional Media Management policy formulation procedure.
      • Traditional Media Management policy & procedure formulation techniques.
      • Traditional Media Management requirements analysis.
      • Traditional Media Management policies development
      • Traditional Media Management procedures development
      • Organization’s Traditional Media Management guideline establishment.
    • Press Release & Editorial Coverage needs and requirements analysis.
      • Triggering issues identification
      • Press Release & editorial coverage requirements justification.
      • Press Release & Editorial Coverage objectives.
      • Press Release & Editorial Coverage message draft development.
      • Publishing media selection
      • Press Release & Editorial Coverage assignment preparation
      • Press Release & Editorial Coverage verification
      • Press Release & Editorial Coverage endorsement process
      • Press Release & Editorial Coverage publishing
      • Press Release & Editorial Coverage broadcast evidence verification.
    • Traditional Media management report verification.
      • Traditional Media management reporting procedure verification.
      • Traditional Media management report format
      • Traditional Media management reporting structure
      • Traditional Media management report contents.
      • Report graphics and tables.
      • Traditional Media management report generation verification.

  2. Work activity 2: Manage New media (digital/social media)

    Performance criteria

    • New Media Management policies and procedures formulated, New Media Management policy formulation procedure followed, New Media Management policy & procedure formulation techniques applied, New Media Management requirements analyzed, New Media Management policies and New Media Management procedures developed, and organization’s New Media Management guideline established.
    • New Media Press Release Coverage published, New Media Press Release Coverage publishing procedure followed, New Media press release coverage publishing techniques applied, New Media needs & requirements and New Media coverage & requirements analyzed, triggering issues identified, New Media Press Release Coverage requirements justified, Press Release & New Media coverage objectives determined, Press Release message drafted, new media channel selected, Press Release & New Media Coverage assignment prepared, Press Release and New Media Coverage verified, press release & New Media Coverage endorsement obtained and Press Release & New Media broadcasted.
    • New Media Press Conference participation managed, New Media Press Conference participants criteria determined, New Media Press Conference participants criteria verified, New Media Press Conference invitation managed, New Media Press Conference participants list verified, pre-conference briefing conducted, New Media Press Conference carried out, and New Media Press Conference participants feedback analyzed.
    • New Media Management evaluated, New Media Management evaluation procedure followed, New Media Management evaluation techniques applied, New Media Management performance indicator determined, New Media evaluation related information, New Media Management performance and New Media Management performance gap analysis verified, New Media Management program improvement plan reviewed and PR New Media Management improvement plan endorsed.
    • New Media Management report reviewed, New Media Management reporting procedure reviewed, New Media Management report format and New Media Management reporting structure checked, New Media Management report contents reviewed and New Media Management report generation verified.

    Related knowledge

    • New Media Press Release management policies and procedures formulation.
      • New Media management policy formulation procedure.
      • New Media management policy & procedure formulation techniques.
      • New Media management requirements analysis.
      • New Media management policies development
      • New Media management procedures development
      • Organization’s New Media management guideline establishment.
    • New Media press release coverage publishing
      • New Media press release coverage publishing procedure.
      • New Media press release coverage publishing techniques
      • New Media needs and requirements analysis.
      • New Media l coverage requirements analysis.
      • Triggering issues identification.
      • Press Release & New Media coverage requirements justification.
      • Press Release & New Media coverage objectives.
      • Press Release message drafting.
      • New media channel selection.
      • Press Release & New Media coverage assignment preparation.
      • Press Release verification.
      • New Media coverage verification.
      • Press release & New Media coverage approval.
      • Press Release & New Media coverage broadcasting.
      • Press release & New Media coverage broadcast evidence verification.
    • New Media Press Conference participation management.
      • New Media Press Conference participants criteria.
      • New Media Press Conference participants criteria verification.
      • New Media Press Conference invitation.
      • Pre-conference briefing.
      • New Media Press Conference implementation
      • New Media Press Conference participants feedback analysis.
    • New Media Management evaluation.
      • New Media Management evaluation procedure.
      • New Media Management evaluation techniques.
      • New Media Management performance indicator
      • New Media evaluation related information.
      • New Media Management performance
      • New Media Management performance gap analysis verification.
      • New Media Management improvement plan review.
      • PR New Media Management program improvement plan endorsement.
    • New Media Management report review
      • New Media Management reporting procedure
      • New Media Management report format
      • New Media Management reporting structure
      • New Media Management report contents review.
      • New Media Management report generation verification.

  3. Work activity 3: Manage media network

    Performance criteria

    • Media network policy and procedure formulated, Media network policy and procedure formulation procedure followed, Media network policy & procedure formulation techniques applied, Organizational business environment, organizational corporate strategy and business plan, organizational media requirements and related media related legislation studied, media network requirements examined, media network policy formulation, media network standard operating procedure and term of references carried out and media network policy manual verified.
    • Media Network program planned, Media Network program planning procedure followed, Media Network program planning techniques applied, organizational public relations strategic plan examined, media network objectives, media network activities, media network program budget and media network program time frame determined and media new program plan generation verified.
    • Media networking systems formulated, media networking systems verification techniques studied, Media Network Database system, Media network monitoring systems, Media Network communication systems developed and media networking systems reviewed and endorsed.
    • Media network Program implemented, Editors networking meeting attended, Media network event and media network visit participated, Media Network conflict handled and media network database verified.
    • Media Network program evaluated, Media Network program evaluation procedure followed, Media Network program evaluation techniques applied, media network performance indicator determined, evaluation related information, media network performance and media network performance gap analysis verified, media network program improvement plan reviewed, and media network program improvement plan endorsed.
    • Media network report reviewed, media network reporting procedure verified, media network report format and media network reporting structure checked, media network report contents and report graphics and tables reviewed and media network report generation verified.

    Related knowledge

    • Media network policy and procedure formulation
      • Organizational business environmental studies.
      • Organizational corporate strategy and business plan
      • Organizational media requirements
      • Related media related legislation.
      • Media network requirements.
      • Media network standard operating procedure and term of references establishment process
      • Media network policy manual verification.
    • Media Network program planning
      • Organizational public relations strategic plan analysis
      • Media network objectives
      • Media network activities
      • Media network program budgeting process.
      • Media network program time frame
      • Media new program plan generation verification process.
    • Media network working systems formulation:
      • Media Network Database system development
      • Media network monitoring systems development
      • Media Network communication systems development.
    • Media network Program implementation.
      • Editors networking meeting
      • Media network event participation
      • Media network visit participation.
      • Media Network conflict handling
      • Media network database verification process.
    • Media Network program evaluation.
      • Media network performance indicator
      • Evaluation related information verification process.
      • Media network performance
      • Media network performance gap analysis verification process.
      • Media network program improvement plan reviewing techniques.
      • Media network program improvement plan endorsement process.
    • Media network report reviewing process.
      • Media network reporting procedure
      • Media network report format
      • Media network reporting structure
      • Media network report contents reviewing techniques.
      • Report graphics and table.
      • Media network report generation verification process.

Source: FB-051-5:2014 Public Relations Management. Assessed separately through PPT; Certifyd does not award the microcredential.

Where do you start?

Ten minutes, free, no sign-up.

Media Relations Readiness Check is the free online Readiness Check for this certification. In about 10 minutes it scores each area of the job and names the core course that closes your biggest gap. No sign-up to see your result.

Start with the free readiness check, then one core course. You get a certificate for that course straight away, and it stays credited toward the CMRM whenever you continue.

How much does the CMRM cost?

Live classes by date, then the assessment.

Book each core course by date, then pay for the certification assessment that awards your title. No subscription, no hidden fees.

That is 2 core courses and a final assessment, 4 days of training in total, ending in a title you keep.

  • Live class

    A MITE trainer on set dates, live online. The Certifyd Trainer programme runs in person.

    From RM 990.00

    Duration
    4 days
    See core courses

  • Assessment and certificate

    Your Certifyd certification assessment and certificate. Core courses are booked by date.

    RM 1,980.00

    Enrol now
Same track, another title.
See the Corporate Communication track

Frequently asked questions.

Short answers to what people ask first.

How long does the CMRM take?

The 2 core courses add up to 4 days of classes, live online. Each course ends with an online test and a work document.

Is the CMRM aligned to NOSS?

Yes. It is a Certifyd certification aligned to NOSS Level 5 competency units. The certificate is issued by Certifyd by MITE, not by a government body.

Can I take one core course first?

Yes. Each core course is sold on its own with its own certificate, and it counts toward the CMRM when you continue.

Where do the classes run?

Core courses run live online with a MITE trainer, so you can join from anywhere in Malaysia. The optional one-day Portfolio Development Workshop is in person.

How much does it cost?

The current live class prices are shown above. If a price is not published yet, it shows price on request.

Is the CMRM recognised by employers?

The CMRM is a Certifyd certification, aligned to NOSS Level 5 competency units. Each employer decides what it accepts, so the certificate makes checking easy: it names the units behind it, each course comes with a transcript, and any employer can verify it online in seconds.

How are you assessed?

Each core course ends with an online knowledge test (multiple choice) and a performance task: you produce a real work document. When every course is credited, you submit your certification assessment online, an assessor reviews it and a verifier checks the result. There is no oral test.

Can my employer pay for the CMRM?

Yes. When you enrol, choose My employer will sponsor me. We make a private link you send to HR, and they pay by invoice. Teams can ask for a quote on the For companies page.

When do I sit the assessments?

At the end of each core course, then the certification assessment once every course is credited. The live classes run on the dates you choose.

Does the CMRM lead to a JPK microcredential?

It prepares you for one. The JPK microcredential (Penyata Pencapaian) is assessed separately through PPT, recognition of prior achievement, against the same units. Your course certificates and transcripts become portfolio evidence, and the one-day in-person Portfolio Development Workshop helps you organise it. Certifyd does not award the microcredential.

Ready to become a CMRM?

Enrol in the full certification, or take the free readiness check and start with one course.

Enrol in the CMRMCheck my readiness, free

Or start with one core course. It counts toward the CMRM once you finish it.